This includes top-selling Mexican brews like Corona and Modelo, both owned by Constellation Brands. The spike in sales for ready-to-drink canned cocktails has also eaten into the aluminum supply. Hard seltzer is a clear, bubbly, lightly flavored alcoholic beverage which consumers are craving. We need that. Polar Seltzer is known for its non-alcoholic sparkling waters, but the brand recently entered the hard-seltzer market with Arctic Summer. According to Nielsen, in 2018, hard seltzer sales were a mere $210 million and in 2019, sales sky rocketed to $1.2 billion with no signs of slowing. Face it that way and design your business thereafter.”, “I think the small brewers, if they can hang on to that day, they’re going to be fine,” he adds. When a sugar base is used, the product is no longer considered a malt beverage but a beer. Más Agave Premium Hard Seltzer Strawberry is a refreshing foray into the future made with blue agave nectar, natural cane sugar, real fruit juice and a dash of sea salt for good measure. This Privacy Policy sets forth the privacy practices with respect to your information when you use our software, mobile applications and services (“Services”) . You are responsible for regularly reviewing this Policy and any changes thereto. You may also hear it referred to as spiked seltzer or hard sparkling water, and it has become very popular … The Daytripper Mix features the fresh-lime, strawberry-watermelon, mandarin-orange, and cranberry-lime flavors. This year is on pace to crush the 2019 hard seltzer category sales total. Wild Basin Boozy Sparkling Water comes from the craft-brewery Oskar Blues. “Modelo’s Fighting Spirit campaign continued to resonate strongly with consumers and showcased that Modelo is an inclusive brand.”. 6 simple cocktails everyone should know how to make by the time they're 30, The best affordable liquor, according to experts, 10 cheap wines that will fool your friends into thinking you bought an expensive bottle. This actually fits with a recent trend among larger-scale craft breweries. The wort is then boiled and cooled — hops are also added in these stages — and when the wort is cooled and yeast is added, it turns the sugary mixture into alcohol. We’ve elevated your usual seltzer … “The biggest trend we are seeing right now is the increase in popularity of ‘better-for-you’ offerings,” says Calagione. “Consumers want drinks that are easily portable and affordable, which is where we’ve seen a huge rise in RTD cocktail sales,” Brandon says. “If anyone can recover from the economic shutdown, it’s craft brewers.”. In beer’s case, malted grains are mashed in hot water in order to extract the sugars from the grains to make a wort. The bold citrus flavor of lime lends a surprising kick. Más Agave Premium Hard Seltzer Grapefruit is a refreshing foray into the future made with blue agave nectar, natural cane sugar, real fruit juice and a dash of sea salt for good measure. “The craft industry was in a golden age for so long. Freccia of 21st Amendment believes that this could be healthy for craft in the bigger picture. Flavor. This was perhaps most true for craft. Although experimentation may not be as high as it was pre-Covid, Daniels does see more people browsing through craft options. When you think of Natural Light, you likely think of beer, but the brand also has Natural Light Seltzer. These products accounted for 25% of all beer sales on Drizly during the month of July, according to the company’s … The seltzers are a combination of sparkling water, grape wine, and natural flavors in four unique varieties: peach and nectarine, cherry and cranberry, pineapple and passion fruit, and strawberry and guava. People were buying bad beer, which turned them off of the entire category. Notify me of follow-up comments by email. A large part of this achievement is the category’s ability, in recent years, to cross demos. It makes us feel good, healthy and bright.”, “With the amount of breweries that we had before Covid, we were certainly bursting at the seams,” he adds. We’ll explain why. The 2010s also saw the decline of brand loyalty. People are grabbing more Sierra Nevada, Lagunitas and 21st Amendment.”, “Covid accelerated a lot of trends that would have taken a few years to play out in this category,” he adds. “For the year or year and a half that Covid is with us, and the economy remains bruised, people are going to lean towards trusted brands.”. When it comes to hard seltzer, while grains can be used, brewers usually skip this process and go straight to fermenting straight-up sugar or cane sugar in water. Emerging trends like the taproom boom, with the possibility that many microbreweries could survive as on-premise local businesses, have come into question. This privacy policy (this “Policy”) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. Our Hard Seltzer Recipe Kits are designed to be brewed with RO or Distilled Water. You’ll be laid back like an otter when you’re drinking White Water! The Weekender pack features the pineapple-pomelo, ruby-red grapefruit, raspberry-lime, and black-cherry flavors. You can choose from classic-lime, cucumber-peach, lemon-agave hibiscus, melon-basil, yumberry, strawberry-coconut, blueberry-mango, or black-raspberry flavors in two different variety packs. “That fueled the mad dash for so many people to open up breweries. It’s also a bit higher in ABV. Innovation. “Unlike other hard seltzers, 21st Amendment’s is made using a natural fermentation process, giving it a cleaner flavor. “It’s good for craft beer, because that constant dash to innovate was unsustainable,” Freccia says. ?” Enter the White Water Hard Seltzer kit series. Already it has captured an 11% share of the hard seltzer category, the company says. In addition to black cherry, the other flavors are grapefruit, mango, and lime. This year is on pace to crush the 2019 hard seltzer category sales total. Now that’s starting to come back. Premium Beer Brewing Kit With Kegging System, Irish Red - One Gallon Homebrew Starter kit, Summer Wheat - One Gallon Homebrew Starter Kit, Premium Electric All Grain Home Brewing Kit, Speidel Braumeister Electric Brew Systems, Mash Tuns, Hot Liquor Tanks & Accessories, Beer Yeast Starters, Culturing & Nutrients, Oak Chips, Cubes and Barrels for Homebrew. Anheuser-Busch recently released Social Club Seltzer: a blend of hard seltzer and the also-trendy RTD movement. This Privacy Policy sets forth the privacy principles we follow, in accordance with our operations. So the question is: How big can this category grow? “Supply will continue to be tight on select slower-moving SKUs, as demand for our brands remains strong in the off-premise, and we expect to return to normal inventory levels in Q3.”. Four Loko, known for its high-alcohol malt beverages, recently entered the hard-seltzer game with its black-cherry and sour-mango flavored bubbly drinks. Over the course of year, we developed our seltzer kits by fine tuning the water profile and nailing down the nutrient requirements. Consumers became overwhelmed with variety, with too much competition on the retail shelf.”. Your new FDA label will require a Nutrition Facts Label and statement of ingredients. “The Brewers Association is suggesting the supply won’t meet demand until the end of 2021, so craft brewers and smaller brands will be forced to pause production or create alternative packaging.”. “It’s hard to tell exactly what the future will hold, but I will say this: craft brewers are resilient and determined individuals that are continually adapting to the changing industry and marketplace,” says Calagione of Dogfish Head. While tap water can be used as a substitute, we have found that seltzers made with tap water can be difficult to clarify. “We know that hard seltzer drinkers do not want to sacrifice the tastes they love, and are looking for more … Generally speaking, the Federal TTB (Alcohol and Tobacco Tax and Trade Bureau), Alcoholic Beverage Control Agencies and FDA (U.S. Food and Drug Administration) all regulate hard seltzer products. Disclaimer: Before you take any action based on this article please consult with an expert or regulatory official. A TTB COLA is required when the alcoholic beverage product will be sold across state lines. “Can manufacturers are operating at capacity right now, so there is no quick solve for this,” says Brandon Cason, founder of Canteen Vodka Soda. White Claw offers a variety of hard-seltzer flavors in 12-ounce cans. Consistently stocking popular products has been a struggle for retailers nationwide. “White Claw has the second highest household penetration in all of beer,” a company spokesperson says, “higher than large megabrands Coors Light, Budweiser and Corona.”. Yes, you heard that right. “There’s always going to be a place for local craft, without a doubt. Mexican beers (when in stock) remain a top seller in 2020. The Company does not represent any federal, state or local government agency. Corona is a popular Mexican beer brand, and it now sells 12-ounce hard seltzers. Months later into the pandemic now, has that dire prediction proven true? Many hard seltzers made that way have a metallic, artificial taste.”.